/* ============================================================
   ADAPTIVE KINETICS — Shared Stylesheet
   ============================================================
   Color Palette:
     --dark:       #1C1C1E  (charcoal, primary dark bg)
     --darker:     #111114  (deeper dark for contrast sections)
     --red:        #CC2020  (accent / CTA)
     --white:      #FFFFFF
     --light:      #F7F7F7  (light section bg)
     --border:     #E5E5E5
     --text:       #2D2D2D
     --text-muted: #666666
     --text-light: #AAAAAA  (on dark backgrounds)

   Placeholder images use CSS background-color fallbacks.
   Each is marked with a comment: PLACEHOLDER BACKGROUND
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap');

/* ---- Reset & Base ---- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --dark:        #1C1C1E;
  --darker:      #111114;
  --red:         #CC2020;
  --red-hover:   #A81818;
  --white:       #FFFFFF;
  --light:       #F7F7F7;
  --mid:         #EBEBEB;
  --border:      #E0E0E0;
  --text:        #2D2D2D;
  --text-muted:  #666666;
  --text-light:  #BBBBBB;
  --font:        'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --container:   1200px;
  --nav-height:  70px;
  --radius:      6px;
  --radius-lg:   12px;
  --shadow:      0 2px 16px rgba(0,0,0,0.08);
  --shadow-md:   0 4px 30px rgba(0,0,0,0.12);
  --shadow-lg:   0 8px 50px rgba(0,0,0,0.18);
  --transition:  all 0.22s ease;
}

html { scroll-behavior: smooth; font-size: 16px; }

body {
  font-family: var(--font);
  color: var(--text);
  background: var(--white);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a  { text-decoration: none; color: inherit; }
ul { list-style: none; }

/* ---- Typography ---- */
h1, h2, h3, h4, h5 {
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: -0.02em;
}
h1 { font-size: clamp(2rem, 5vw, 3.5rem); }
h2 { font-size: clamp(1.6rem, 3.5vw, 2.5rem); }
h3 { font-size: clamp(1.2rem, 2.5vw, 1.6rem); }
h4 { font-size: 1.1rem; }
p  { line-height: 1.75; }

/* ---- Layout ---- */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}
.section { padding: 90px 0; }
.section-dark  { background: var(--dark); color: var(--white); }
.section-darker{ background: var(--darker); color: var(--white); }
.section-light { background: var(--light); }
.section-white { background: var(--white); }

.section-label {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 14px;
}
.section-title { margin-bottom: 16px; }
.section-subtitle {
  font-size: 1.1rem;
  color: var(--text-muted);
  max-width: 600px;
  margin-bottom: 48px;
}
.section-dark  .section-subtitle,
.section-darker .section-subtitle { color: var(--text-light); }

.text-center { text-align: center; }
.text-center .section-subtitle { margin-left: auto; margin-right: auto; }

/* ---- Buttons ---- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 13px 28px;
  border-radius: var(--radius);
  font-family: var(--font);
  font-size: 0.95rem;
  font-weight: 600;
  cursor: pointer;
  transition: var(--transition);
  border: 2px solid transparent;
  white-space: nowrap;
  text-decoration: none;
}
.btn-primary {
  background: var(--red);
  color: var(--white);
  border-color: var(--red);
}
.btn-primary:hover {
  background: var(--red-hover);
  border-color: var(--red-hover);
  transform: translateY(-1px);
  box-shadow: 0 4px 18px rgba(204,32,32,0.35);
}
.btn-outline {
  background: transparent;
  color: var(--white);
  border-color: rgba(255,255,255,0.6);
}
.btn-outline:hover {
  background: rgba(255,255,255,0.08);
  border-color: var(--white);
}
.btn-outline-dark {
  background: transparent;
  color: var(--text);
  border-color: var(--border);
}
.btn-outline-dark:hover {
  border-color: var(--text);
  background: var(--light);
}
.btn-ghost {
  background: transparent;
  color: var(--red);
  border-color: transparent;
  padding-left: 0;
}
.btn-ghost:hover { gap: 12px; }
.btn-lg { padding: 16px 36px; font-size: 1rem; }
.btn-sm { padding: 9px 20px; font-size: 0.875rem; }

/* ---- Sticky Navigation ---- */
.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 1000;
  height: var(--nav-height);
  background: var(--darker);
  border-bottom: 1px solid rgba(255,255,255,0.07);
  box-shadow: 0 2px 20px rgba(0,0,0,0.3);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: var(--nav-height);
  gap: 24px;
}
.nav-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  color: var(--white);
  font-weight: 800;
  font-size: 1rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  flex-shrink: 0;
  text-decoration: none;
}
.nav-logo svg { width: 28px; height: 28px; flex-shrink: 0; }
.nav-logo img.logo-mark { height: 34px; width: auto; flex-shrink: 0; }
.footer-brand .nav-logo.logo-full-link { display: block; }
.footer-brand .nav-logo img.logo-full { width: 160px; height: auto; display: block; }
.nav-links {
  display: flex;
  align-items: center;
  gap: 6px;
  flex: 1;
  justify-content: center;
  flex-wrap: nowrap;
}
.nav-links a {
  color: rgba(255,255,255,0.78);
  font-size: 0.82rem;
  font-weight: 500;
  padding: 6px 9px;
  border-radius: 4px;
  transition: var(--transition);
  white-space: nowrap;
}
.nav-links a:hover,
.nav-links a.active {
  color: var(--white);
  background: rgba(255,255,255,0.07);
}
.nav-cta { flex-shrink: 0; }
.nav-cta .btn { padding: 9px 18px; font-size: 0.83rem; }

/* Mobile hamburger */
.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
  flex-direction: column;
  gap: 5px;
  flex-shrink: 0;
}
.nav-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--white);
  border-radius: 2px;
  transition: var(--transition);
}

/* ---- Page Offset for Fixed Nav ---- */
.page-top { padding-top: var(--nav-height); }

/* ---- Hero Section ---- */
.hero {
  min-height: calc(100vh - var(--nav-height));
  display: flex;
  align-items: center;
  position: relative;
  overflow: hidden;
  /* PLACEHOLDER BACKGROUND: Replace url('') with your actual hero image path */
  background-color: var(--darker);
  background-image: linear-gradient(105deg, rgba(17,17,20,0.97) 50%, rgba(17,17,20,0.72) 100%), url('');
  background-size: cover;
  background-position: center;
}
.hero-content {
  position: relative;
  z-index: 2;
  max-width: 580px;
}
.hero-label {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 20px;
}
.hero h1 {
  color: var(--white);
  font-size: clamp(2.2rem, 5vw, 3.8rem);
  font-weight: 900;
  line-height: 1.1;
  margin-bottom: 24px;
}
.hero h1 em {
  font-style: normal;
  color: var(--red);
}
.hero-sub {
  font-size: 1.15rem;
  color: var(--text-light);
  margin-bottom: 14px;
  max-width: 480px;
  line-height: 1.7;
}
.hero-cred {
  font-size: 0.85rem;
  font-weight: 600;
  color: rgba(255,255,255,0.55);
  margin-bottom: 36px;
  letter-spacing: 0.02em;
}
.hero-buttons {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin-bottom: 28px;
}
.hero-location {
  font-size: 0.82rem;
  color: rgba(255,255,255,0.4);
  letter-spacing: 0.04em;
}
.hero-location span { color: rgba(255,255,255,0.6); }

/* Hero image side (right column) */
.hero-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  gap: 60px;
  width: 100%;
}
.hero-image-col {
  position: relative;
}
.hero-photo-placeholder {
  width: 100%;
  aspect-ratio: 3/4;
  max-height: 580px;
  border-radius: var(--radius-lg);
  /* PLACEHOLDER IMAGE: Replace background-color with background-image url() for your actual photo */
  background-color: #2a2a35;
  background-image: linear-gradient(135deg, #2a2a35 0%, #1e1e28 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  border: 1px solid rgba(255,255,255,0.07);
}
.hero-photo-placeholder::after {
  content: "[ Coaching Action Photo ]";
  color: rgba(255,255,255,0.25);
  font-size: 0.85rem;
  font-weight: 500;
  letter-spacing: 0.05em;
}

/* ---- Page Hero (inner pages) ---- */
.page-hero {
  background: var(--darker);
  /* PLACEHOLDER BACKGROUND: Replace url('') with actual image for page heroes */
  background-image: linear-gradient(rgba(17,17,20,0.93), rgba(17,17,20,0.93)), url('');
  background-size: cover;
  background-position: center;
  padding: 80px 0 72px;
  color: var(--white);
}
.page-hero h1 { color: var(--white); margin-bottom: 16px; }
.page-hero p  { color: var(--text-light); font-size: 1.1rem; max-width: 560px; }

/* ---- Problem Section ---- */
.problem-list {
  display: flex;
  flex-direction: column;
  gap: 16px;
  margin: 36px 0 32px;
  max-width: 560px;
}
.problem-item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  font-size: 1.02rem;
}
.problem-icon {
  width: 24px;
  height: 24px;
  flex-shrink: 0;
  border-radius: 50%;
  background: rgba(204,32,32,0.15);
  border: 1.5px solid var(--red);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-top: 2px;
}
.problem-icon::after { content: "✓"; color: var(--red); font-size: 0.75rem; font-weight: 700; }
.problem-bottom {
  font-size: 1.05rem;
  font-weight: 600;
  font-style: italic;
  color: var(--text-muted);
  border-left: 3px solid var(--red);
  padding-left: 16px;
  max-width: 560px;
}
.problem-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}
.problem-image-col .img-placeholder {
  width: 100%;
  aspect-ratio: 4/5;
  border-radius: var(--radius-lg);
  /* PLACEHOLDER IMAGE: Replace with actual photo */
  background-color: #EBEBEB;
  background-image: linear-gradient(135deg, #e8e8e8 0%, #d8d8d8 100%);
  display: flex;
  align-items: center;
  justify-content: center;
}
.problem-image-col .img-placeholder::after {
  content: "[ Training Photo ]";
  color: #aaa;
  font-size: 0.85rem;
  font-weight: 500;
}

/* ---- Pillars / System ---- */
.pillars-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 28px;
  margin-top: 48px;
}
.pillar-card {
  text-align: center;
  padding: 36px 24px;
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius-lg);
  background: rgba(255,255,255,0.03);
  transition: var(--transition);
}
.pillar-card:hover {
  border-color: var(--red);
  background: rgba(204,32,32,0.06);
  transform: translateY(-3px);
}
.pillar-number {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background: var(--red);
  color: var(--white);
  font-weight: 800;
  font-size: 1.1rem;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 20px;
}
.pillar-card h3 { color: var(--white); margin-bottom: 10px; font-size: 1.2rem; }
.pillar-card p  { color: var(--text-light); font-size: 0.95rem; line-height: 1.6; }

/* ---- Who It's For Cards ---- */
.audience-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.audience-card {
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
  transition: var(--transition);
  background: var(--white);
}
.audience-card:hover {
  box-shadow: var(--shadow-md);
  transform: translateY(-3px);
}
.audience-card-img {
  width: 100%;
  aspect-ratio: 1/1;
  /* PLACEHOLDER IMAGE: Replace with actual photo per audience type */
  background-color: #D8D8D8;
  background-image: linear-gradient(135deg, #ddd 0%, #ccc 100%);
  display: flex;
  align-items: center;
  justify-content: center;
}
.audience-card-img::after {
  content: attr(data-label);
  color: #888;
  font-size: 0.8rem;
  font-weight: 500;
}
.audience-card-body { padding: 20px; }
.audience-card h4 { font-size: 1rem; margin-bottom: 6px; }
.audience-card p  { font-size: 0.9rem; color: var(--text-muted); }

/* ---- Service Cards ---- */
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 48px;
}
.service-card {
  padding: 36px 30px;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  background: var(--white);
  transition: var(--transition);
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.service-card:hover {
  box-shadow: var(--shadow-md);
  border-color: var(--red);
  transform: translateY(-3px);
}
.service-icon {
  width: 50px;
  height: 50px;
  border-radius: 10px;
  background: rgba(204,32,32,0.1);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 6px;
}
.service-icon svg { width: 24px; height: 24px; stroke: var(--red); fill: none; }
.service-card h3 { font-size: 1.15rem; margin-bottom: 4px; }
.service-card p  { font-size: 0.93rem; color: var(--text-muted); flex: 1; }

/* Service card on dark background */
.services-grid.dark .service-card {
  background: rgba(255,255,255,0.04);
  border-color: rgba(255,255,255,0.1);
}
.services-grid.dark .service-card h3 { color: var(--white); }
.services-grid.dark .service-card p  { color: var(--text-light); }
.services-grid.dark .service-card:hover { border-color: var(--red); }

/* Service tabs (pill style for homepage snapshot) */
.service-tabs {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin: 32px 0;
}
.service-tab {
  padding: 10px 22px;
  border: 1.5px solid var(--border);
  border-radius: 50px;
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--text);
  background: var(--white);
  cursor: pointer;
  transition: var(--transition);
  text-decoration: none;
}
.service-tab:hover, .service-tab.active {
  border-color: var(--red);
  color: var(--red);
  background: rgba(204,32,32,0.05);
}

/* ---- Testimonials ---- */
.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 48px;
}
.testimonial-card {
  padding: 36px 30px;
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius-lg);
  background: rgba(255,255,255,0.04);
  display: flex;
  flex-direction: column;
  gap: 20px;
}
.testimonial-quote {
  font-size: 1.75rem;
  color: var(--red);
  line-height: 1;
}
.testimonial-text {
  font-size: 1.02rem;
  color: rgba(255,255,255,0.88);
  line-height: 1.7;
  flex: 1;
}
.testimonial-author {
  display: flex;
  align-items: center;
  gap: 14px;
}
.testimonial-avatar {
  width: 46px;
  height: 46px;
  border-radius: 50%;
  /* PLACEHOLDER IMAGE: Replace with actual client photo */
  background-color: #2a2a35;
  background-image: linear-gradient(135deg, #333 0%, #222 100%);
  flex-shrink: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.testimonial-author-name { font-weight: 700; color: var(--white); font-size: 0.95rem; }
.testimonial-author-sub  { font-size: 0.82rem; color: var(--text-light); }

/* ---- Learn / Articles ---- */
.articles-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 48px;
}
.article-card {
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
  background: var(--white);
  transition: var(--transition);
}
.article-card:hover { box-shadow: var(--shadow-md); transform: translateY(-3px); }
.article-card-img {
  width: 100%;
  aspect-ratio: 16/9;
  /* PLACEHOLDER IMAGE: Replace with actual article thumbnail */
  background-color: #DDEAF5;
  background-image: linear-gradient(135deg, #ddeaf5 0%, #c8dde8 100%);
  display: flex;
  align-items: center;
  justify-content: center;
}
.article-card-img::after {
  content: "[ Article Image ]";
  color: #88a0b8;
  font-size: 0.8rem;
  font-weight: 500;
}
.article-card-body { padding: 24px; }
.article-category {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 10px;
}
.article-card h3 { font-size: 1.05rem; margin-bottom: 10px; line-height: 1.35; }
.article-card p  { font-size: 0.9rem; color: var(--text-muted); }

/* ---- Media / Video Grid ---- */
.media-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
  margin-top: 48px;
}
.media-item {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 16/9;
  /* PLACEHOLDER IMAGE: Replace with actual video thumbnail */
  background-color: #1e1e28;
  background-image: linear-gradient(135deg, #242430 0%, #1a1a24 100%);
  cursor: pointer;
  transition: var(--transition);
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1px solid rgba(255,255,255,0.06);
}
.media-item:hover { transform: scale(1.02); box-shadow: var(--shadow-lg); }
.media-play {
  width: 60px;
  height: 60px;
  border-radius: 50%;
  background: rgba(204,32,32,0.9);
  display: flex;
  align-items: center;
  justify-content: center;
  z-index: 2;
  transition: var(--transition);
}
.media-item:hover .media-play { transform: scale(1.1); }
.media-play::after {
  content: "";
  border-style: solid;
  border-width: 9px 0 9px 18px;
  border-color: transparent transparent transparent white;
  margin-left: 3px;
}
.media-label {
  position: absolute;
  bottom: 16px;
  left: 16px;
  color: rgba(255,255,255,0.7);
  font-size: 0.82rem;
  font-weight: 500;
}

/* ---- CTA Block ---- */
.cta-block {
  text-align: center;
  padding: 90px 0;
  background: var(--darker);
  /* PLACEHOLDER BACKGROUND: Replace url('') with actual CTA background image */
  background-image: linear-gradient(rgba(17,17,20,0.94), rgba(17,17,20,0.94)), url('');
  background-size: cover;
  background-position: center;
}
.cta-block h2 { color: var(--white); max-width: 620px; margin: 0 auto 16px; }
.cta-block p  { color: var(--text-light); max-width: 520px; margin: 0 auto 36px; font-size: 1.05rem; }
.cta-checklist {
  display: flex;
  justify-content: center;
  gap: 32px;
  flex-wrap: wrap;
  margin-bottom: 40px;
}
.cta-check {
  display: flex;
  align-items: center;
  gap: 8px;
  color: rgba(255,255,255,0.8);
  font-size: 0.95rem;
}
.cta-check::before {
  content: "✓";
  color: var(--red);
  font-weight: 800;
  font-size: 1rem;
}
.cta-buttons {
  display: flex;
  justify-content: center;
  gap: 14px;
  flex-wrap: wrap;
}

/* ---- Footer ---- */
.site-footer {
  background: var(--darker);
  color: var(--text-light);
  padding: 70px 0 0;
  border-top: 1px solid rgba(255,255,255,0.06);
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 48px;
  padding-bottom: 60px;
}
.footer-brand .nav-logo {
  margin-bottom: 18px;
  font-size: 1rem;
}
.footer-brand p {
  font-size: 0.9rem;
  line-height: 1.7;
  color: rgba(255,255,255,0.45);
  max-width: 280px;
  margin-bottom: 8px;
}
.footer-col h5 {
  color: var(--white);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 18px;
}
.footer-col ul { display: flex; flex-direction: column; gap: 10px; }
.footer-col ul a {
  font-size: 0.9rem;
  color: rgba(255,255,255,0.5);
  transition: var(--transition);
}
.footer-col ul a:hover { color: var(--white); }
.footer-social {
  display: flex;
  gap: 12px;
  margin-top: 8px;
  flex-wrap: wrap;
}
/* PLACEHOLDER: Social links - replace href="#" with actual social URLs */
.social-btn {
  padding: 8px 14px;
  border: 1px solid rgba(255,255,255,0.15);
  border-radius: 4px;
  font-size: 0.82rem;
  color: rgba(255,255,255,0.55);
  transition: var(--transition);
  text-decoration: none;
}
.social-btn:hover {
  border-color: rgba(255,255,255,0.4);
  color: var(--white);
}
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.06);
  padding: 22px 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 10px;
}
.footer-bottom p { font-size: 0.82rem; color: rgba(255,255,255,0.3); }

/* ---- Forms ---- */
.form-group {
  display: flex;
  flex-direction: column;
  gap: 6px;
  margin-bottom: 20px;
}
.form-group label {
  font-size: 0.88rem;
  font-weight: 600;
  color: var(--text);
}
.form-control {
  padding: 13px 16px;
  border: 1.5px solid var(--border);
  border-radius: var(--radius);
  font-family: var(--font);
  font-size: 0.95rem;
  color: var(--text);
  background: var(--white);
  transition: var(--transition);
  width: 100%;
}
.form-control:focus {
  outline: none;
  border-color: var(--red);
  box-shadow: 0 0 0 3px rgba(204,32,32,0.1);
}
.form-control::placeholder { color: #aaa; }
textarea.form-control { resize: vertical; min-height: 130px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0 20px; }
.form-full { grid-column: 1 / -1; }

/* Form on dark bg */
.form-dark .form-group label { color: rgba(255,255,255,0.8); }
.form-dark .form-control {
  background: rgba(255,255,255,0.06);
  border-color: rgba(255,255,255,0.12);
  color: var(--white);
}
.form-dark .form-control:focus { border-color: var(--red); }
.form-dark .form-control::placeholder { color: rgba(255,255,255,0.3); }

/* ---- Credentials / Stats ---- */
.credentials-bar {
  display: flex;
  flex-wrap: wrap;
  gap: 32px;
  align-items: center;
  padding: 32px 40px;
  background: var(--red);
  border-radius: var(--radius-lg);
}
.cred-item {
  display: flex;
  flex-direction: column;
}
.cred-value {
  font-size: 1.8rem;
  font-weight: 900;
  color: var(--white);
  line-height: 1;
}
.cred-label {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.75);
  font-weight: 500;
  margin-top: 4px;
}
.cred-divider {
  width: 1px;
  height: 40px;
  background: rgba(255,255,255,0.3);
}

/* ---- Step Cards (Method) ---- */
.steps-grid {
  display: grid;
  gap: 28px;
  margin-top: 48px;
}
.step-card {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 28px;
  align-items: flex-start;
  padding: 36px;
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius-lg);
  background: rgba(255,255,255,0.03);
  transition: var(--transition);
}
.step-card:hover { border-color: var(--red); background: rgba(204,32,32,0.04); }
.step-num {
  font-size: 3rem;
  font-weight: 900;
  color: var(--red);
  opacity: 0.6;
  line-height: 1;
}
.step-card h3 { color: var(--white); margin-bottom: 10px; }
.step-card p  { color: var(--text-light); }
.step-list {
  margin-top: 14px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.step-list li {
  display: flex;
  align-items: center;
  gap: 10px;
  color: var(--text-light);
  font-size: 0.93rem;
}
.step-list li::before {
  content: "";
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--red);
  flex-shrink: 0;
}

/* ---- Start Here Selector ---- */
.selector-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
  max-width: 780px;
  margin: 48px auto 0;
}
.selector-option {
  padding: 32px 28px;
  border: 2px solid var(--border);
  border-radius: var(--radius-lg);
  cursor: pointer;
  transition: var(--transition);
  text-align: left;
  background: var(--white);
  display: flex;
  align-items: flex-start;
  gap: 18px;
}
.selector-option:hover,
.selector-option.selected {
  border-color: var(--red);
  background: rgba(204,32,32,0.03);
  box-shadow: var(--shadow);
}
.selector-icon {
  width: 44px;
  height: 44px;
  border-radius: 10px;
  background: rgba(204,32,32,0.1);
  flex-shrink: 0;
  display: flex;
  align-items: center;
  justify-content: center;
}
.selector-option h4 { margin-bottom: 6px; }
.selector-option p  { font-size: 0.9rem; color: var(--text-muted); }
.selector-result {
  display: none;
  max-width: 780px;
  margin: 32px auto 0;
  padding: 36px;
  border: 1.5px solid var(--red);
  border-radius: var(--radius-lg);
  background: rgba(204,32,32,0.04);
  text-align: center;
}
.selector-result.visible { display: block; animation: fadeIn 0.3s ease; }
.selector-result h3 { margin-bottom: 12px; }
.selector-result p  { color: var(--text-muted); margin-bottom: 24px; }

@keyframes fadeIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }

/* ---- Info Two-Column ---- */
.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}
.two-col-img {
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.img-placeholder-rect {
  width: 100%;
  aspect-ratio: 4/3;
  /* PLACEHOLDER IMAGE: Replace with actual photo */
  background-color: #2a2a35;
  background-image: linear-gradient(135deg, #2a2a35 0%, #1e1e28 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: var(--radius-lg);
}
.img-placeholder-rect::after {
  content: "[ Photo Placeholder ]";
  color: rgba(255,255,255,0.2);
  font-size: 0.85rem;
  font-weight: 500;
}
.img-placeholder-rect.light {
  background-color: #E0E0E0;
  background-image: linear-gradient(135deg, #e5e5e5 0%, #d5d5d5 100%);
}
.img-placeholder-rect.light::after { color: rgba(0,0,0,0.25); }

/* ---- Breadcrumb ---- */
.breadcrumb {
  font-size: 0.82rem;
  color: rgba(255,255,255,0.45);
  margin-bottom: 16px;
}
.breadcrumb a { color: rgba(255,255,255,0.6); }
.breadcrumb a:hover { color: var(--white); }
.breadcrumb span { margin: 0 6px; }

/* ---- Category Tags ---- */
.tag {
  display: inline-block;
  padding: 4px 12px;
  border-radius: 50px;
  background: var(--light);
  border: 1px solid var(--border);
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--text-muted);
}
.tag.active, .tag:hover {
  background: var(--red);
  border-color: var(--red);
  color: var(--white);
  cursor: pointer;
}
.tags-row { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 40px; }

/* ---- Divider ---- */
.divider {
  border: none;
  border-top: 1px solid var(--border);
  margin: 48px 0;
}
.divider-dark {
  border-top-color: rgba(255,255,255,0.08);
}

/* ---- Success Story Card ---- */
.story-card {
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
  background: var(--white);
  transition: var(--transition);
}
.story-card:hover { box-shadow: var(--shadow-md); transform: translateY(-3px); }
.story-card-img {
  width: 100%;
  aspect-ratio: 3/2;
  /* PLACEHOLDER IMAGE: Replace with actual before/after or client photo */
  background-color: #D0D8E0;
  background-image: linear-gradient(135deg, #d5dde5 0%, #c5cdd5 100%);
  display: flex;
  align-items: center;
  justify-content: center;
}
.story-card-img::after {
  content: "[ Client Photo ]";
  color: #7a8a9a;
  font-size: 0.8rem;
  font-weight: 500;
}
.story-card-body { padding: 28px; }
.story-result {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: rgba(204,32,32,0.08);
  color: var(--red);
  font-size: 0.82rem;
  font-weight: 700;
  padding: 5px 12px;
  border-radius: 50px;
  margin-bottom: 14px;
}
.story-card p  { font-size: 0.95rem; color: var(--text-muted); margin-bottom: 14px; }
.story-author { font-weight: 700; font-size: 0.88rem; color: var(--text); }
.story-author span { font-weight: 400; color: var(--text-muted); }

/* ---- Alert / Note ---- */
.note-box {
  padding: 20px 24px;
  border-left: 4px solid var(--red);
  background: rgba(204,32,32,0.05);
  border-radius: 0 var(--radius) var(--radius) 0;
  font-size: 0.95rem;
  color: var(--text);
  margin: 28px 0;
}

/* ---- Page CTA Strip (replaces 3-CTA footer strip) ---- */
.page-cta-strip {
  background: var(--dark);
  padding: 56px 0;
}
.page-cta-strip .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
}
.page-cta-strip h3 { color: var(--white); font-size: 1.5rem; margin-bottom: 6px; }
.page-cta-strip p  { color: var(--text-light); font-size: 0.95rem; }

/* ---- Responsive ---- */
@media (max-width: 1024px) {
  .pillars-grid     { grid-template-columns: repeat(2, 1fr); }
  .audience-grid    { grid-template-columns: repeat(2, 1fr); }
  .footer-grid      { grid-template-columns: 1fr 1fr; }
  .hero-layout      { grid-template-columns: 1fr; }
  .hero-image-col   { display: none; }
  .hero-content     { max-width: 100%; }
}

@media (max-width: 768px) {
  :root { --section-padding: 60px 0; }
  .section { padding: 60px 0; }
  .container { padding: 0 20px; }

  .nav-links, .nav-cta { display: none; }
  .nav-toggle { display: flex; }
  .site-header.menu-open .nav-links {
    display: flex;
    flex-direction: column;
    position: fixed;
    top: var(--nav-height);
    left: 0; right: 0;
    background: var(--darker);
    padding: 24px 24px 32px;
    border-top: 1px solid rgba(255,255,255,0.08);
    gap: 4px;
    box-shadow: 0 12px 40px rgba(0,0,0,0.5);
  }
  .site-header.menu-open .nav-links a { padding: 12px 16px; font-size: 0.95rem; }
  .site-header.menu-open .nav-cta {
    display: block;
    padding: 0 24px 24px;
    position: fixed;
    top: calc(var(--nav-height) + 340px);
    left: 0; right: 0;
    background: var(--darker);
  }
  .site-header.menu-open .nav-cta .btn { width: 100%; justify-content: center; }

  .two-col           { grid-template-columns: 1fr; gap: 36px; }
  .problem-layout    { grid-template-columns: 1fr; }
  .problem-image-col { display: none; }
  .services-grid     { grid-template-columns: 1fr; }
  .testimonials-grid { grid-template-columns: 1fr; }
  .articles-grid     { grid-template-columns: 1fr; }
  .media-grid        { grid-template-columns: 1fr; }
  .audience-grid     { grid-template-columns: 1fr 1fr; }
  .pillars-grid      { grid-template-columns: 1fr; }
  .selector-grid     { grid-template-columns: 1fr; }
  .footer-grid       { grid-template-columns: 1fr; gap: 32px; }
  .footer-bottom     { flex-direction: column; text-align: center; }
  .cta-checklist     { flex-direction: column; align-items: center; }
  .credentials-bar   { gap: 20px; padding: 24px; }
  .cred-divider      { display: none; }
  .hero-buttons      { flex-direction: column; }
  .form-grid         { grid-template-columns: 1fr; }
  .page-cta-strip .container { flex-direction: column; text-align: center; }
  .step-card         { grid-template-columns: 1fr; gap: 16px; }
}

@media (max-width: 480px) {
  .audience-grid { grid-template-columns: 1fr; }
}

/* ===================== TESTIMONIAL CAROUSEL ===================== */
.tcar { position: relative; padding: 0 52px; }
.tcar-viewport { overflow: hidden; }
.tcar-track { transition: opacity .35s ease; }
.tcar-track.is-fading { opacity: 0; }
.tcar-arrow {
  position: absolute; top: 50%; transform: translateY(-50%);
  width: 42px; height: 42px; border-radius: 50%;
  border: 1px solid rgba(255,255,255,0.25);
  background: rgba(255,255,255,0.06); color: #fff;
  font-size: 1.4rem; line-height: 1; cursor: pointer;
  display: flex; align-items: center; justify-content: center;
  transition: background .2s ease, border-color .2s ease; z-index: 2;
}
.tcar-arrow:hover { background: var(--red, #CC2020); border-color: var(--red, #CC2020); }
.tcar-prev { left: 0; }
.tcar-next { right: 0; }
.tcar-dots { display: flex; justify-content: center; gap: 9px; margin-top: 32px; }
.tcar-dot {
  width: 9px; height: 9px; border-radius: 50%; padding: 0; cursor: pointer;
  border: none; background: rgba(255,255,255,0.25); transition: background .2s ease, transform .2s ease;
}
.tcar-dot.is-active { background: var(--red, #CC2020); transform: scale(1.25); }

/* On light-background sections, recolor the controls. */
.section-white .tcar-arrow, .section-light .tcar-arrow {
  border-color: var(--border, #e5e5e5); background: #fff; color: var(--text, #1a1a1a);
}
.section-white .tcar-dot, .section-light .tcar-dot { background: rgba(0,0,0,0.18); }

@media (max-width: 700px) {
  .tcar { padding: 0; }
  .tcar-arrow { width: 36px; height: 36px; font-size: 1.2rem; }
  .tcar-prev { left: -4px; }
  .tcar-next { right: -4px; }
}

/* ===================== PHOTO UTILITY ===================== */
/* Add class "photo" + style="--img:url('/assets/img/x.jpg')" to any image
   placeholder div to fill it with a real photo (cover-fit) and hide the
   placeholder label. Optional --imgpos to nudge the focal point. */
.photo {
  background-image: var(--img) !important;
  background-size: cover !important;
  background-position: var(--imgpos, center) !important;
  background-repeat: no-repeat !important;
}
.photo::after { content: none !important; display: none !important; }

/* Full (uncropped) photo — box grows to the image, nothing is cropped. */
.full-photo {
  display: block;
  width: 100%;
  height: auto;
  border-radius: var(--radius-lg);
}